Calm Gets Backing Boost Amid Pandemic Stress

The video discusses the increased usage of the Calm app due to global stress, highlighting a rise in downloads and engagement. It covers new features like Wisdom content and Calm for work, and details marketing strategies, including creative campaigns. The focus remains on subscription revenue, with some free content available. Future plans include celebrity endorsements and expanding kids' content.

In what ways is the app expanding its reach to corporate clients?

What strategies are being employed for marketing and advertising the app?