Lavazza, Pepsi Plan to Launch New Iced Cappuccino in the U.K.

The video discusses Lavazza's expansion strategies, focusing on market trends, partnerships, and new product launches. It highlights the company's financial goals, acquisitions, and the importance of international sales. The competitive nature of the coffee market is explored, along with Lavazza's diverse product range. The impact of sponsorships on consumer engagement is also covered.

How does Lavazza plan to address the trend of coffee consumption globally?

What role does sponsorship of events like Wimbledon play for Lavazza?