Classic print house goes hip

The video briefly introduces a concept, suggesting that the initial impression may not be entirely accurate or comprehensive.

What do you think the speaker is trying to convey with the phrase 'Not so much'?

How does the tone of the statement 'well. No.' affect the overall message?

In what context do you think this statement could be used?

What emotions might the speaker be expressing through this text?

Can you relate this statement to any personal experiences? If so, how?