GoPro CEO: Rate of People Buying GoPro Never Better

GoPro CEO: Rate of People Buying GoPro Never Better

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the action camera market, highlighting GoPro's strong sales despite market saturation. It emphasizes GoPro's competitive edge with features like cloud uploads and image stabilization. The company is evolving into a storytelling solutions provider, maintaining its vision as an entertainment brand. While there is interest from companies like Google and Apple, GoPro is focused on its standalone vision. The importance of intellectual property is also highlighted, with GoPro investing heavily in patents.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the potential concerns regarding cannibalization in the camera market.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does intellectual property (IP) play in GoPro's business strategy?

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