Netflix Explores New Ways to Promote Its Content

Netflix Explores New Ways to Promote Its Content

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The transcript discusses Netflix's use of promotional content between episodes, comparing it to other networks like HBO. It highlights the challenges of content discovery on streaming platforms and the importance of viewer retention. Additionally, it touches on Amazon's development of a live TV recorder and its potential impact on the market.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential benefits of Netflix using ads or promotions for its shows?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How do other ad-free networks like HBO handle promotions for their content?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do viewers face in discovering new content on platforms like Netflix?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of binge viewing in relation to subscription retention?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways could Netflix's promotional strategies impact user engagement?

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