New Kardashian Skincare Line Helps Coty Relaunch

The video discusses the beauty industry's recovery post-pandemic, focusing on Kim Kardashian's new skincare line, SKN by Kim. It highlights consumer trends towards clean beauty and the influence of social media. The video also explores the role of e-commerce and the strategic importance of the Chinese market, emphasizing an omni-channel approach to retail.

What role does social media play in the marketing strategies of beauty brands?

In what ways are beauty brands adapting their retail strategies post-pandemic?

What are the expected growth targets for the beauty brand in China?