Accor CEO on Reopening Raffles Hotel in Singapore, Business Strategy in Europe, Hong Kong

Accor CEO on Reopening Raffles Hotel in Singapore, Business Strategy in Europe, Hong Kong

Assessment

Interactive Video

Business, Social Studies

University

Hard

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Quizizz Content

FREE Resource

The video discusses the reopening of Raffles Hotel amidst global uncertainties like the US-China trade war and Brexit. Sebastien Bazin, CEO of Ecore Hotel, shares insights on the hotel industry's resilience, highlighting growth in regions like Asia Pacific and Europe despite challenges in Hong Kong and China. The discussion covers the impact of geopolitical events on business, the importance of long-term strategies, and the effects of Brexit on the UK market. Bazin emphasizes the industry's potential for growth and the need for strategic adaptation in a complex global environment.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what year did Raffles Hotel originally open?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges is the hotel industry currently facing according to the interview?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the geopolitical environment affected tourism according to the CEO?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage of tourist arrivals in Hong Kong are accounted for by Chinese tourists?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What has been the impact of the Hong Kong protests on hotel occupancy rates?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What regions does the CEO identify as growth areas for the hotel industry?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the CEO view the future of the hotel industry in light of Brexit?

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