CLEAN : Merkel visits Expo Milano 2015

The video discusses the concept of a global brand and suggests that individuals should make passionate claims about their brand to enhance its impact and reach.

What does the term 'global brand' imply in the context of marketing?

How can a brand effectively communicate its global presence?

What strategies can brands use to foster a sense of global identity?

Why is it important for people to claim their beliefs passionately?

In what ways can passionate claims influence consumer behavior?