Chinese Social Media Platform YY Still Seeking M&As: CFO

Chinese Social Media Platform YY Still Seeking M&As: CFO

Assessment

Interactive Video

Business

University

Hard

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The video discusses a social media app's global reach, revenue growth, and user engagement strategies. It highlights the app's strong presence in China and overseas, with a focus on increasing revenue from international markets. The app's user segments, including live streaming and short video, show high stickiness. Marketing strategies aim to boost user retention and ROI, with a focus on transparent overseas markets. The company plans further acquisitions in video-based social media and is minimally impacted by trade tensions, with a gradual expansion into the US market.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the expected outlook for revenues and growth for Beagle?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact do trade tensions have on Beagle's business according to the text?

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OFF