When you meet a new client, give before you take

The video discusses the teachings of Roger Koerner, emphasizing the importance of building trust and understanding client needs in sales. It highlights a case study where Roger's approach led to a successful client relationship by focusing on the client's immediate concerns rather than pushing products. This strategy, although time-consuming, resulted in a profitable and mutually beneficial partnership.

In what ways did Roger demonstrate effective listening during his interactions with clients?

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What was the outcome of the relationship that Roger built with the telecommunications client?

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