NBAs $930M TV Fees Set to Double Under New Deal

NBAs $930M TV Fees Set to Double Under New Deal

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Interactive Video

Business, Architecture, Performing Arts

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The National Basketball Association (NBA) is set to double its revenue from TV contracts with ESPN, ABC, and TNT, as these networks have renewed their deals at twice the previous rate. Disney and Time Warner, the parent companies of these networks, have extended their contracts through 2025, although no official announcement has been made yet. The networks used an exclusive window to secure these deals, highlighting the importance of live sports in attracting large audiences and providing a buffer against digital competition.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much is the NBA's annual revenue expected to increase from its broadcasting contracts?

It will remain the same.

It will double.

It will decrease.

It will triple.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are the parent organizations of the networks that extended their NBA contracts?

NBC and CBS

Fox and Viacom

Sony and Universal

Disney and Time Warner

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Until what year are the NBA broadcasting deals extended?

2025

2030

2023

2027

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did the networks use to secure their NBA contracts?

They reduced advertising costs.

They partnered with other networks.

They used an exclusive window.

They offered a higher bid.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do TV networks value live sporting events?

They are easier to schedule.

They are cheaper to broadcast.

They attract large audiences and protect against digital competition.

They require less advertising.