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Odell Beckhams Miracle Grab: Nike Millions, Web Fame

Odell Beckhams Miracle Grab: Nike Millions, Web Fame

Assessment

Interactive Video

Business, Physical Ed

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

Nike gained $2.2 million in media exposure from Odell Beckham Jr.'s incredible one-handed touchdown catch during a Sunday night football game. Beckham wore Nike gloves, which the company highlighted in a tweet, directing fans to purchase the same gloves. The catch quickly went viral, inspiring creative online responses.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much media exposure did Nike reportedly gain from Odell Beckham Jr.'s catch?

$1 million

$2.2 million

$3 million

$4.5 million

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was unique about Odell Beckham Jr.'s catch?

It was a two-handed catch

It was a no-look catch

It was a one-handed catch

It was a diving catch

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What brand of gloves was Odell Beckham Jr. wearing during his famous catch?

Adidas

Puma

Under Armour

Nike

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Nike do in response to Beckham's catch?

Released a new shoe line

Posted a tweet highlighting the gloves

Sponsored a new football team

Organized a public event

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the creative responses to the catch on the internet?

A series of memes

A new video game

A viral dance challenge

Photoshop edits

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