Yahoos Mayer Turns $640M Alibaba Cash Into BrightRoll

Mayer is using Alibaba funds to acquire Brightroll for $640 million, a move that highlights her strategic investments. Previously, AOL considered buying Brightroll but opted for ADAPT TV, which proved beneficial. Now, Yahoo shareholders are encouraging a merger with AOL, indicating potential shifts in the tech industry landscape.

What major acquisition did Mayer make using Alibaba's funds?

• Netflix

• YouTube

• ADAPT TV

• Brightroll

How much did Mayer agree to pay for the video ad service?

• $700 million

• $405 million

• $640 million

• $500 million

What was AOL's decision regarding Brightroll 18 months ago?

• They merged with it

• They passed on it

• They partnered with it

• They acquired it

Which company did AOL purchase instead of Brightroll?

• Brightroll

• Hulu

• ADAPT TV

• YouTube

What are Yahoo shareholders urging AOL's CEO to consider?

• A new product launch

• A stock buyback

• A new acquisition

• A merger