Bill Gurley: Uber Could Hurt Rental Car Business

The video discusses Uber's competitive advantage over rental cars due to its convenience and pricing. It highlights a shift in consumer behavior, where many riders are choosing to forgo car ownership, a trend not anticipated in Uber's original investment thesis. This shift presents a significant business opportunity for Uber.

What are the two main factors that make Uber competitive in the market?

• Brand reputation and advertising

• Convenience and pricing

• Speed and luxury

• Technology and customer service

What is one of the first industries that Uber competes with?

• Public transportation

• Rental cars

• Airlines

• Bicycle rentals

What significant change have some Uber riders made according to anecdotal evidence?

• Switching to electric vehicles

• Using more public transport

• Traveling more frequently

• Getting rid of their personal cars

What was not part of Uber's original investment thesis but has become a large opportunity?

• Partnering with airlines

• Developing autonomous vehicles

• Reducing car ownership

• Expanding into food delivery

How does the new opportunity for Uber compare in size to other business opportunities?

• It is smaller than expected

• It is about as large as a business opportunity could be

• It is only significant in developing countries

• It is limited to urban areas