Why Ford Won't Achieve 2014 Profit Goals

The video discusses Ford's recent stock performance, highlighting a significant decline that erased the company's gains for the year. Despite successful long-term messaging, Ford faces short-term financial challenges, including larger-than-expected losses in Europe and South America, and a costly recall. The company is focusing on regional and product diversification, with plans to produce a new aluminum-bodied F-150 and export the Mustang internationally. Ford aims to shift attention to its growth prospects and new initiatives, emphasizing the potential for higher profit margins and continued expansion in Asia.

What is the expected profit margin for the new F-150 compared to the previous model?

What strategy is Ford employing to address its missed goals from 2014?