Social Proof: Recruiting Support for Your Verbal Persuasion

The video discusses the concept of social proof, a psychological phenomenon where people rely on the actions and opinions of others to form their own beliefs. It outlines eight methods to invoke social proof, such as using reported opinions, case studies, and statistics. The video also warns about the potential pitfalls of relying on authority and common knowledge, as these can be weak forms of argument. The importance of using credible sources and being cautious with certain types of social proof is emphasized.

Discuss the importance of authority and expertise in the context of social proof.

What are the potential pitfalls of using common knowledge as a form of argument?