Will Steel Watches Lure Americans to Piaget?

The transcript discusses the strategic approach of a luxury watch brand in targeting a specific market segment. It highlights the importance of making the product range more accessible through steel watches, especially in light of high gold prices. The brand aims to attract young clients while maintaining exclusivity and product quality. The US market, once a major focus, is now seen as an area with potential growth opportunities, alongside the strong presence in Asia.

What role does the price of gold play in the decision-making process for launching new products?

In what ways has the brand's focus shifted towards Asia, and what implications does this have for the US market?