Sky launches new product Sky Glass

Sky Glass is a new smart TV by Sky, aiming to simplify TV viewing by integrating various streaming services into one platform. Launched in London, it promises to eliminate the need for satellite dishes and reduce hardware complexity. This move is part of Sky's strategy to compete with streaming giants and adapt to the digital age, where consumers expect seamless digital delivery. Sky Glass will soon be available, entering a competitive market alongside Amazon's smart TV.

What are the expectations of consumers regarding digital content delivery?

What competition does Sky Glass face in the market for smart TVs?