Alibaba Singles Out U.S. to Build on China Success

Alibaba Singles Out U.S. to Build on China Success

Assessment

Interactive Video

Business, Other

University

Hard

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The transcript discusses Alibaba's ambitions to expand globally, particularly in the US market, despite challenges from established players like Amazon and eBay. It highlights Alibaba's strategy to increase its presence in North America and its focus on mobile commerce, as evidenced by the success of Singles Day. The conversation also touches on the importance of a strong mobile strategy for ecommerce companies.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the significance of Singles Day for Alibaba and its recognition in the US market.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does mobile commerce play in Alibaba's overall sales strategy?

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