TFF CEO on Australia's Tourism Revival

The video discusses the certainty of Australia's open borders and the challenges faced by the tourism industry, such as staffing and market focus. It highlights the importance of attracting international students and backpackers, and the need for strategic marketing in available markets like the UK and North America. The video also covers the reopening of the cruise industry, with plans for a working group to develop a strategy.

What strategies are being employed to market Australia as a tourist destination?

What is the current status of the cruise industry in Australia?