Marketing - What is Multi-Channel Distribution

The video discusses the foundation of marketing strategy, emphasizing the importance of the product and its distribution. It explores different distribution channels, including direct, indirect, and multi-channel distribution, highlighting the benefits of multi-channel distribution in today's technology-driven world. Multi-channel distribution allows companies to reach customers through various means, increasing convenience and maintaining profit margins.

Discuss the implications of customers buying directly from the company versus through retailers.

How does multi-channel distribution benefit both the company and the customers?