Opportunity Is in Asia-Pacific, Says AccorHotels' Issenberg

Opportunity Is in Asia-Pacific, Says AccorHotels' Issenberg

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses the growth potential in the Asia Pacific travel market, emphasizing the importance of capitalizing on opportunities despite challenges like trade wars and currency fluctuations. It highlights the dynamic nature of the Chinese hotel market, with midscale and upscale segments growing rapidly. The integration of various hotel brands and the impact of technology and competition from platforms like Airbnb are also explored. The focus on customer experience, loyalty programs, and the importance of people in the industry are underscored, along with predictions for the future of the hotel industry.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to the Asia Pacific being the fastest growing travel market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How do trade wars impact hotel development and growth plans?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key growth opportunities identified in the Asia Pacific region?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the main challenges faced by the hotel industry in the current economic environment?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the hotel industry adapt to competition from technology and platforms like Airbnb?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is the hotel experience expected to evolve in the next ten years?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What keeps hotel executives awake at night regarding their workforce?

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