How Farfetch's CEO Plans to Capture the Growth in Online Luxury

The video discusses the luxury market's online potential, highlighting Farfetch's strategies for growth. It covers the opportunities in online luxury sales, the importance of technology in physical stores, and Farfetch's success in Asia, particularly China, through localization and partnerships like jd.com. The use of WeChat and potential global integration with Western platforms is explored. Localization strategies in Western markets, including language and payment systems, are also discussed. Finally, the video addresses Farfetch's expansion plans and the enhancement of delivery systems.

What strategies has Farfetch implemented to succeed in the Chinese luxury market?

How does the WeChat platform integrate various services for luxury retail in China?

What localized approaches does Farfetch apply in Western markets?