Chipotle Experiences First Quarterly Loss

The transcript discusses Chipotle's financial struggles, highlighting a recent dollar loss and customer concerns following norovirus incidents. It explores potential strategies like marketing and promotions to attract customers, especially new ones. Sales trends show a decline, with recovery efforts facing challenges due to negative headlines. The discussion also covers strategic options, investor concerns, and the impact of negative buzz on expansion plans.

What factors contributed to the decline in Chipotle's sales according to the text?

How did the norovirus incident impact Chipotle's sales performance?

What marketing strategies are suggested to help Chipotle recover its sales?

What challenges does Chipotle face in attracting new customers?

Discuss the potential long-term effects of negative headlines on Chipotle's brand image.