Maserati CEO Says SUV Sales Could Outpace Passenger Cars

The video discusses Maserati's strong product portfolio, focusing on the introduction of the Maserati Lavante SUV and its alignment with consumer trends favoring SUVs. It highlights the impact of wealth on consumer preferences in Canada, emphasizing the experiential aspect of Maserati vehicles. The video also explores Maserati's brand identity, maintaining exclusivity and premium pricing. Additionally, it covers the speaker's career journey and responsibilities overseeing Maserati and Alfa Romeo, reflecting on the opportunities and experiences in the automotive industry.

What factors contributed to Maserati's decision to enter the SUV market?

How does the Maserati Lavante differentiate itself from other SUVs?

In what ways does Maserati aim to provide an experience beyond just transportation?

What is the significance of the price range for Maserati vehicles in the Canadian market?

What role does the affiliation with Ferrari play in Maserati's brand identity?