Should Tesco Be Focused on Technology?

Should Tesco Be Focused on Technology?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses Tesco's strategy in launching an affordable tablet to boost digital engagement and compete with Amazon. It highlights the potential for growth in the tablet market, the shift in consumer behavior towards online shopping, and the challenges of profitability in online grocery sales. The discussion also covers Tesco's focus on its core UK food business and the strategic importance of creating a digital ecosystem to enhance customer loyalty.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the text describe the relationship between Tesco's online and in-store sales?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does customer loyalty play in Tesco's strategy with the tablet?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the Huddle tablet aim to compete with Amazon?

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OFF