How the WTA Signed a $525M Broadcast Deal

The transcript discusses the strategic expansion of women's tennis, focusing on increasing exposure and sponsorship through digital distribution. It highlights the importance of engaging younger audiences and their families, leveraging new technologies, and addressing the challenges faced by women's sports in attracting commercial investment. The WTA's marketing and branding strategies are also explored, emphasizing the need for consistent exposure and understanding fan preferences.

How has the delivery of sports content changed in recent years?

What challenges do women's sports face in attracting commercial investment?

What are the potential benefits of increasing exposure for women's sports?

What strategies can other women's sports learn from the WTA's marketing efforts?

In what ways can technology enhance the exposure of women's sports?