Why Tencent Wants to Be More Like Facebook

The video discusses the potential growth in digital advertising, focusing on social advertising as a key area. It compares Facebook's successful advertising strategy with Tencent's approach, highlighting Tencent's unique internal culture and the challenges it faces in growing its advertising business. The video also explores the opportunities for Tencent to increase its advertising share and the importance of data synchronization across its business units.

How is Facebook's revenue model related to its advertising strategy?

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What percentage of digital advertising in China is currently accounted for by social advertising?

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