TikTok Is A Competitor to Keep an Eye On, Says YouTube CEO

TikTok Is A Competitor to Keep an Eye On, Says YouTube CEO

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Interactive Video

Business

University

Hard

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The transcript discusses YouTube's lack of proprietary technology as a barrier to entry for competitors, emphasizing the role of community in retaining content creators. It highlights how communities attract both creators and users, using yoga as an example. The transcript also addresses TikTok's rapid rise as a competitor, noting its unique position as a Chinese company in a predominantly Western market. The discussion concludes with the acknowledgment of TikTok's innovative contributions and its impact on watch time, creators, and advertising.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does innovation play in the competitive landscape of video platforms?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why might YouTube not have as many competitors as expected?

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