TikTok CEO: You Need to Be Global and Local

The video discusses the market prominence of Chinese tech giants like Alibaba, Baidu, and Tencent, highlighting their limited influence outside China. In contrast, TikTok has achieved significant global success. The video explores how TikTok's parent company adapted global learnings to local markets, emphasizing the importance of being both global and local. It also discusses the strategy of investing in local markets, using the US as an example, to build a global company.

What strategy do successful global companies use to adapt to local markets?

What is the significance of having a local team in the context of global business?