Toto Expands Luxury High-Tech Toilet Empire

The video discusses the evolution of the toilet market, highlighting the shift from luxury to more affordable products. It emphasizes the need for people to experience the products to boost overseas sales, especially in Asia. The cultural acceptance of washing practices is not universal, but tourism in Japan is helping increase demand. The strategy involves placing products in high-end hotels and public areas to drive growth in Asia, with expectations of steady demand from the general public over time.

What recent trend suggests that the toilet market might expand?

• Growing demand for affordable products

• A decrease in production costs

• Increased competition from other brands

• A decline in luxury toilet sales

Why is it challenging to boost overseas sales with just catalogs and salesmen?

• Because people need to experience the product

• Due to language barriers

• Because of high shipping costs

• Due to limited product availability

How has tourism in Japan affected the acceptance of toilet products?

• It has led to a decline in local sales

• It has decreased interest in traditional toilets

• It has increased foreign exposure and demand

• It has caused a rise in product prices

What is the initial strategy for boosting sales in Asia?

• Advertising on social media platforms

• Placing products in high-end hotels and public areas

• Offering discounts to local retailers

• Collaborating with local manufacturers

What is the long-term expectation for toilet product demand in Asia?

• A rapid decline in interest

• Exclusive use in luxury homes

• Steady demand from the general public

• A shift towards traditional toilets