Juul To Cut 16% Of Its Global Workforce In Restructuring Plan

Juul To Cut 16% Of Its Global Workforce In Restructuring Plan

Assessment

Interactive Video

Business

University

Hard

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The video discusses JUUL's $1 billion cost-cutting plan, which includes reducing its global workforce by 16% and not replacing several top executives. The company is restructuring to address criticism over its marketing practices and its role in the vaping epidemic. JUUL has ceased TV, print, and online ads and is focusing on direct marketing to regain public trust. Health concerns are highlighted, with reports of lung injuries and deaths linked to vaping. JUUL plans to invest in scientific research and new technologies to combat underage use and has stopped selling certain flavored pods.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What flavors did JUUL stop selling recently?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What specific actions is JUUL taking to combat underage use?

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