A Lot of Weakness in Traditional Media: Pivotals Wieser

A Lot of Weakness in Traditional Media: Pivotals Wieser

Assessment

Interactive Video

Business, Physical Ed

University

Hard

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The transcript discusses the intersection of technology and advertising, highlighting the shift from traditional media to digital platforms. It examines economic indicators affecting advertising, regional insights from Portland and New York, and demographic shifts in sports advertising. The valuation of media companies like CBS, Viacom, and Facebook is analyzed, considering market trends and future prospects.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the relationship between technology and advertising as described in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How is the advertising landscape changing according to the discussion?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What indicators are important for advertising buyers to watch?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns do advertisers have regarding digital advertising?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of sports advertising as mentioned in the text.

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