Is It Time for a Watches of Switzerland IPO?

The video discusses the minimal impact of Brexit on Swiss watch sales, highlighting that Swiss watches are imported from outside the EU, thus avoiding customs issues. It explores the decision to IPO, noting strong market conditions and growth in the UK luxury watch market. The video also examines Rolex's retail strategy, emphasizing their control over the retail environment without direct ownership. Finally, it outlines plans for using IPO proceeds, focusing on debt reduction and future expansion.

How does the luxury watch market in the UK compare to other markets according to the speaker?

What are the expected uses of the proceeds from the IPO?