Is Snapchat the Way to Capture the Youth Vote?

The transcript discusses the evolution of campaign strategies from the Obama era to the 2016 Clinton campaign, highlighting technological innovations and the use of social media platforms like Snapchat. It examines the effectiveness of TV ad spending by Clinton and Trump, noting the importance of reaching diverse audiences. The role of technology in campaigns is debated, emphasizing the need for effective messaging and adaptation to new platforms.

What lessons can be learned from the 2012 campaign that are applicable to the current campaign strategies?

In what ways does the speaker suggest that technology is not the sole answer in political campaigns?