Why You Have To Test Your Content Marketing (and Suck!)

The video emphasizes the importance of failure in learning and growth. The speaker shares personal experiences of unsuccessful ventures in podcasting, Facebook Live, and Instagram, highlighting the need to experiment and find the right platform. Success was eventually found on YouTube after years of trial and error. The video also shares a friend's success story on LinkedIn, illustrating that different platforms work for different people. The key takeaway is to try various methods, learn from failures, and find where your audience engages best.

What was the speaker's experience with Instagram in terms of business growth?

What does the speaker recommend doing with content to reach the audience effectively?