Adidas Dilemma: What to Do With $1.3 Billion of Yeezy Gear

Adidas Dilemma: What to Do With $1.3 Billion of Yeezy Gear

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Business

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Adidas reported its first annual loss in over 30 years, largely due to the discontinuation of the Yeezy product line. The company's revenue increased by 6%, with significant growth in Latin America and North America. However, challenges in Russia and a decline in China's revenue due to COVID-19 and local competition affected overall performance. Looking ahead, Adidas anticipates a revenue decline due to geopolitical and macroeconomic tensions. The Yeezy inventory remains a significant issue, with $1.3 billion worth of unsold sneakers. Analysts estimate a €500 million hit to operating profit, highlighting the impact on Adidas' financials.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expected revenue trends for Adidas in the upcoming year?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the estimated financial impact of the Yeezy inventory on Adidas's profit?

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