Miami publicity, Carl Byoir

The transcript discusses Steve Hannigan's initiative to use photographs of high school girls to promote Miami Beach. The aim is to make these images a staple in Sunday supplements and newsreels, thereby attracting tourists to Florida. The strategy is to ensure tourists have as much fun in the promotional frames as they do in reality.

Who is the central figure in the publicity campaign discussed in the video?

• A local photographer

• A high school principal

• Steve Hannigan

• Miami Beach Mayor

What is the primary purpose of the photographs mentioned in the video?

• To enhance the reputation of Miami Beach

• To promote a new movie

• To advertise a local school

• To sell photography equipment

How do the photographs contribute to Miami Beach's publicity?

• They are displayed in art galleries

• They become a part of newsreels

• They are sent to international magazines

• They are used in local newspapers

What is the ultimate goal for tourists visiting Florida, as discussed in the video?

• To attend local events

• To spend more money

• To have as much fun in photos as in real life

• To visit all the beaches

What idea is proposed to enhance the tourist experience in Florida?

• Building more hotels

• Creating memorable photographs

• Organizing cultural festivals

• Offering free tours