Motivational Theories: Understanding the Influential Factors Behind Workforce Motivation

The video explores four key motivational theories: Taylor's focus on financial incentives, Mayo's emphasis on human relations, Maslow's hierarchy of needs, and Herzberg's two-factor theory. Each theory offers a unique perspective on what drives worker motivation, from financial rewards to psychological and social needs. The video highlights the importance of understanding these theories to enhance productivity and employee satisfaction.

What are the two factors in Herzberg's two-factor theory?

How do motivators and hygiene factors differ according to Herzberg?

What is the significance of job enrichment in Herzberg's theory?