How Brooklinen Went From Kickstarter to $20M in Sales

The video discusses the journey of a direct-to-consumer company founded by a couple who disliked the traditional shopping experience. They started with personal savings and a successful Kickstarter campaign, achieving significant sales growth through word-of-mouth and social media marketing. The company bootstrapped its operations, facing inventory management challenges. Despite these hurdles, they experienced exponential sales growth and are planning future expansions in the home goods market.

What strategies did the company use to market their product?

What challenges did the founders face regarding inventory management?