Juul Is No Longer Selling Its Popular Mint E-Cigarette Flavor

Juul Is No Longer Selling Its Popular Mint E-Cigarette Flavor

Assessment

Interactive Video

Business, Health, Social Studies

9th - 12th Grade

Hard

Created by

Quizizz Content

FREE Resource

JUUL has decided to halt sales of its Mint flavor e-cigarettes following studies linking its products to a rise in underage vaping. The studies, published in the Journal of the American Medical Association, revealed that over 50% of teens prefer JUUL products, with Mint being a favorite. In response, JUUL's CEO deemed the findings unacceptable, leading to a halt in Mint sales both online and in retail. Currently, JUUL only offers tobacco and menthol flavors, with Mint previously accounting for 70% of sales.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What prompted the company to reconsider its product offerings?

A decline in sales

New government regulations

A competitor's new product launch

Studies linking JUUL to underage vaping

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which flavor was most popular among teens according to the studies?

Mint

Mango

Tobacco

Cream

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What action did JUUL take in response to the study findings?

Increased marketing efforts

Introduced new flavors

Lowered prices

Stopped selling Mint flavor

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which flavors does JUUL continue to sell in the US?

Mint and Mango

Tobacco and Menthol

Cucumber and Cream

All flavors

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of JUUL's sales did the Mint flavor represent?

10%

70%

20%

50%