Facebook Is Now Letting Political Campaigns Sponsor 'Branded Content'

Facebook and Instagram now allow US campaigns to sponsor branded content, enabling influencers to share supportive posts, including memes. This change, considered after inquiries from campaigns and government agencies, means branded political content won't be treated like regular political ads, as Facebook won't profit from them. Such posts may undergo fact checks.

What new capability do Facebook and Instagram offer to US campaigns?

• They can now create their own memes.

• They can sponsor branded content.

• They can directly edit user posts.

• They can remove negative comments.

What type of posts can influencers share under the new policy?

• Posts with no political content.

• Posts that are only advertisements.

• Supportive posts, including memes.

• Only text-based posts.

Why did Facebook consider changing its policy on branded content?

• Due to a decrease in user engagement.

• After receiving inquiries from campaigns and government agencies.

• To compete with other social media platforms.

• To increase their advertising revenue.

How will branded political content be treated differently from regular political ads on Facebook?

• It will be promoted more frequently.

• It will be automatically deleted after a week.

• It will not undergo any checks.

• Facebook will not take a share of the profits.

What is a potential consequence of Facebook not taking a cut from branded political content?

• The content may be less visible.

• The content could undergo fact checks.

• The content will be more expensive to sponsor.

• The content will be prioritized in news feeds.