Zalando to Add More Premium Brands in Bid to Enter Online Luxury

The video discusses the strategy of adding premium brands to become a starting point for fashion, offering consumers a wide range of products, including luxury items. The company experienced a 45% growth in the premium category last year, the highest among all categories. With new brands and improved premium experiences, the company aims to drive further growth and strengthen customer relationships.

What is the main strategy discussed for adding more premium brands?

• To eliminate competition

• To focus solely on luxury items

• To reduce prices of existing brands

• To become the starting point for fashion

What does the speaker aim to offer consumers?

• Only luxury fashion items

• A wide range of fashion products

• Discounted fashion items

• Exclusive designer collaborations

By what percentage did the premium category grow last year?

• 60%

• 30%

• 50%

• 45%

What is the speaker's outlook on future growth?

• Neutral with no specific expectations

• Uncertain due to economic conditions

• Confident due to new brands and improvements

• Pessimistic due to market saturation

What is the expected outcome of improving the premium experience?

• Decreased customer interest

• Increased operational costs

• Enhanced customer relationships

• Stagnant business growth