Budweiser APAC Posts Sharp Profit Drop

Budweiser APAC Posts Sharp Profit Drop

Assessment

Interactive Video

Business

University

Hard

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The video discusses the challenges faced by Budweiser APAC due to a slowdown in the Chinese market, particularly in nightlife and restaurant channels, leading to a 6% drop in volume. Despite this, the value rose slightly. In South Korea, competition from a key brand has forced Budweiser to reconsider its pricing strategy. The video highlights the intensifying competition in China and the need for Budweiser APAC to adapt to achieve growth, as it was initially seen as a key player in the Chinese alcohol market.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is the slowdown in the Chinese market impacting the broader economy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the initial expectation when the unit was spun off?

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