VOICED: Food giant Danone looks back on family roots

VOICED: Food giant Danone looks back on family roots

Assessment

Interactive Video

Other

10th Grade - University

Hard

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Quizizz Content

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The video tutorial traces the history of Danone, starting as a family-run business in Spain in 1919. Founded by Esat Carasso, the company expanded to France and later the US, introducing innovations like fruit-flavored and fat-free yogurts. A significant merger with BSN in 1973 propelled Danone to global leadership in the dairy industry. The current leadership emphasizes passion, risk-taking, and maintaining family-style roots while navigating economic challenges.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the impact of the merger with BSN in 1973 on Dannon?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Daniel view the importance of passion in business?

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