Inside Breitling's Asia Business Strategy With CEO Kern

The transcript discusses the acquisition of a Swiss luxury watch company by CVC Capital Partners, ending family ownership. CEO George Kern outlines growth plans, focusing on China and Greater China, aiming for double-digit growth through investments and marketing. The company plans to expand its product line to include more elegant watches while maintaining its niche in pilot's watches. Smartwatches are not seen as competition, and there are no plans to produce them. The brand aims to appeal more to women with a new advertising campaign. Additionally, the company plans to enter the second-hand market with certified pre-owned watches.

What changes are planned for the brand's advertising campaign to appeal to a broader audience?

What is the company's approach to entering the second-hand watch market?