Back Door Selling

The video discusses various sales activities, highlighting the unethical practice of backdoor selling. This involves obtaining sensitive information from potential customers to gain an unfair advantage over competitors. The practice is both unethical and often illegal, and the video advises marketers and salespeople to avoid such strategies.

What is the main focus of the initial section of the video?

• Legal aspects of sales

• How to close a deal effectively

• Unethical activities in sales

• Different types of sales strategies

What does backdoor selling involve?

• Providing excellent customer service

• Gaining sensitive information from customers

• Spying on competitors

• Offering discounts to customers

Why is backdoor selling considered unethical?

• It uses sensitive information unfairly

• It is a common practice in sales

• It requires a lot of resources

• It involves bribing customers

What is the legal status of backdoor selling in most cases?

• Illegal but ethical

• Legal but unethical

• Illegal and unethical

• Legal and encouraged

What should marketers and salespeople avoid according to the video?

• Offering discounts

• Engaging in backdoor selling

• Using social media for marketing

• Building customer relationships