We’re Seeing Younger Buyers, Says Aston Martin Lagonda’s Balmer

The transcript discusses Aston Martin's market strategies, focusing on the new Vantage model, customization options, and special vehicles like the Valkyrie. It highlights the company's entry into the SUV market with the DBX and addresses the growing demand for electric vehicles. The conversation also touches on changing demographics and the importance of bespoke options in the luxury car market.

What is the significance of the Valkyrie in Aston Martin's product lineup?

How is Aston Martin planning to address the challenge posed by electric vehicles?

What demographic changes are influencing Aston Martin's customer base in the region?