Under Armour Sinks After Dismal Forecast

The video discusses the challenges faced by Under Armour in the sporting goods market, including competition with Nike and Adidas, and the impact of bankruptcies and the shift to online retail. It highlights the potential effects of the border adjustment tax under the Trump administration, which could significantly impact the apparel and footwear industry. The video concludes with a discussion on Under Armour's future strategies, emphasizing the need for international market expansion and focusing on successful segments like footwear.

What challenges has Under Armour faced in the past year?

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How does Under Armour's strategy differ from its competitors Nike and Adidas?

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What impact could the border adjustment tax have on Under Armour?

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What segments of the apparel market are currently performing well for Under Armour?

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What steps can Under Armour take to improve its international market presence?

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