Shein Deal to Re-Enter India Comes With Strict Licensing Rules

Shein is re-entering the Indian market through a licensing deal with stringent government regulations, including data storage in India. This partnership is significant for Reliance, aiming to expand its retail portfolio, and is expected to generate substantial exports. The collaboration is seen as mutually beneficial, with Shein training local MSMEs and boosting India's economy. Despite past challenges, Shein is optimistic about its prospects in India, aligning with government requirements to secure a foothold in the market.

What challenges did Shein face before its re-entry into the Indian market?

In what ways will Shein's partnership with Reliance impact small traders in India?